Bachelor of Arts (B.A.) in Communication
Program Prerequisites
Prerequisites for declaring a major or minor in communication are EN 101, COM 101 and COM 190. Additionally, faculty will conduct entrance interviews with each student and give guidance for program planning given the student’s career interests.
Pre-major Requirements
Pre-major requirements must be fulfilled with grades of “C” or better. Moreover, majors must submit to the program advisor a portfolio of their work in the major to petitioning for graduation.
Course | title |
---|---|
COM 200 | Introduction to Mass Communication |
COM 250/COM 250L | Intro to Video Production |
COM 274 | Writing for Mass Communication |
Major Requirements
A total of at least 40 semester hours in upper division course work is required for communication majors. The following are required courses in the major.
course | title |
---|---|
COM 320 | Professional Presentations |
COM 325 | Photography for Social Change |
COM 433 | Media Law and Ethics |
COM 370 | News Writing |
COM 371/L | Communication Practicum |
COM 375 | Public Relations |
COM 378 | Graphic and Publication Design |
COM 387 | Communication Internship (1 to 3) |
In addition, students add focused competencies in Integrated Marketing or Mass Media by taking the following courses:
Mass Media (Broadcast and Journalism)
course | title |
---|---|
COM 330/L | Intermediate Video Production |
COM 350/L | Studio Video Production |
COM 430/L | Advanced Video Production |
COM 450/L | Studio Video Production II |
COM 471/L | Communication Practicum |
Integrated Marketing Communication
course | title |
---|---|
MKT 301 | Principles of Marketing |
COM 431 | Integrated Marketing Communication |
COM 437/L | Consumer Research |
COM 440 | Marketing Strategy |
COM 476/L | Integrated Campaigns |
Communication minor requirements: 12 semester hours of upper division courses as directed by the faculty advisor.
Academic Advising for Post-Baccalaureate Work or Study
Students will be advised to take various courses to fulfill remaining upper division credits required for graduation, depending on their interests and plans after earning their bachelor’s degree. They may take other communication courses not included in their concentration, or opt to declare a minor in another discipline of their choice.
Students planning to attend graduate school for thesis/dissertation-type post baccalaureate studies are advised to take the following courses to be introduced to research methodologies and theories related to communication: AN/SO 317, MA 331, PH 310, PH 405, PH 415, PSY 315, PSY 316, PSY 322, PSY 411, PSY 434 and PSY 436.
Communication students are advised to select from the following courses to provide additional background in their concentration.
For mass media students interested in broadcasting, the following courses will provide them with additional background in media and technology: EN 362, HI 407, HI/POL 475 and/or PH 310.
For mass media students interested in print journalism, the following courses offer additional background in various writing styles, online publishing and the legal and philosophical framework of mass communication: CJ 430, EN 302, EN 303, EN 362, EN 402, EN 403, HI/POL 401, HI/POL 402, HI 407, PH 310, PH 405 and PH 415.
For mass Integrated Marketing students, the following courses provide additional background in integrated media and corporate communication: BU 200, BU 224, BU 308, BU 362, BU 402, MKT 301, and EN 362.